New Berlin Campus

ABB opened the first phase of its new $100 million factory in New Berlin, Wisconsin, on October 29, 2024. The plant builds electric drives, the controls that adjust a motor's speed so industrial equipment uses only the energy it needs. It also brings together ABB teams that had been split between New Berlin and nearby Wauwatosa. Those existing employees moved to the new site, so AFT does not count them. AFT counts only the 100 additional jobs ABB announced, to be added over three years.

Investment
$100.0M
Permanent jobs announced
100
Status
Operational
Operations began
Oct 29, 2024
Why this project qualifies

With $100 million in facility-specific investment and 100 permanent operating jobs announced, this project clears both of AFT's qualifying thresholds ($100 million in facility-specific investment OR 100 permanent operating jobs). It is also confirmed by official public sources and involves a physical manufacturing facility in the United States.

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Why it matters

The robotics & automation context.

Robotics & Automation tracks qualifying U.S. facilities manufacturing industrial robots, humanoid robots, automated systems and related robotic equipment. The category follows the physical production sites where robotics companies build machines and core components, while distinguishing them from software-only, research-only, warehouse-operations and end-user deployment projects.

Project record

At a glance

Company
ABB
Industry
Robotics & Automation
Location
New Berlin, Wisconsin
Investment
$100.0M
Permanent jobs announced
100
Status
Operational
Announced
Apr 4, 2023
Operations began
Oct 29, 2024
Added to tracker
Sep 11, 2026
Sources

Official references

Cite this project

American Factory Tracker. "New Berlin Campus — ABB, New Berlin, WI." https://americanfactorytracker.com/projects/abb-new-berlin-campus. Accessed November 4, 2026.

Please also cite the original sources listed above for underlying figures.

Back to the tracker/projects/abb-new-berlin-campus

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