Concept
Concept A · Primary
Five Bars / Trendline
Five vertical bars, slimmer now with more breathing room. Heights 30/42/56/70/94 — the first four climb at a measured cadence, the fifth breaks higher and turns orange. Reads as data, momentum, and growth without ornament.
Concept B · Alternate
Apex Stack
Three stacked horizontal bars in a pyramid silhouette. Broad navy foundation, narrower navy mid-tier, orange apex on top. Reads simultaneously as architecture, chart, and peak — more monumental and grounded than Concept A.
The mark
On paper
On navy
On paper
On navy
Favicon · scaling test
16 px(actual)
32 px(browser tab)
Enlarged(detail check)
16 px(actual)
32 px(browser tab)
Enlarged(detail check)
Website header
American Factory Trackerv0.2
American Factory Trackerv0.2
American Factory Trackerv0.2
American Factory Trackerv0.2
Social avatar
Light avatar
Dark avatar
Light avatar
Dark avatar
Open Graph · 1200×630
American Factory Tracker
Tracking America's
Industrial Comeback.
Industrial Comeback.
The nation's public database of major manufacturing, reshoring, and industrial investment across the United States.
americanfactorytracker.com87 PROJECTS · $681B · 170,014 JOBS
American Factory Tracker
Tracking America's
Industrial Comeback.
Industrial Comeback.
The nation's public database of major manufacturing, reshoring, and industrial investment across the United States.
americanfactorytracker.com87 PROJECTS · $681B · 170,014 JOBS
Shared palette
Three colors carry everything
Editorial Navy
#0F172A
15 · 23 · 42
Industrial Orange
#EA580C
234 · 88 · 12
Paper
#F8FAFC
248 · 250 · 252
Shared typography
A two-family system
Display
Aa Bb
Cabinet Grotesk
Microcopy
AA BB
IBM Plex Mono
Files (Concept A · currently live)